Books for Exhibitions and Events people

With postal strikes a present issue within the UK, many people are thinking forward already to making online orders for Christmas gifts, to avoid any issues with delivery. So with more potentially postal strikes in mind, below a look at some books you might want to get onto your Wish List as others ask what you want as a Christmas gift.

1. What is Exhibition Design - Jan Lorenc et al
A book we suggested last year but are recommending again because it is a very good book. The book is written such that it is good both for those looking to learn about the industry as well as those of you already experts in the exhibitions field.

2. Exhibition Design - by David Dernie
A relatively new book on the market and one which is aimed more so at Art exhibitions rather than trade exhibitions. Still though an excellent book and worth reading.

3. Exhibition Stands - by Arian Mostaedi
Although written originally in 2003, with so few books available directly to do with Exhibition Stands, this is one of the best books which discusses and highlights this subject. Stand design is changing as we speak but this is still a relevant and interesting book and students in particular will find this a very handy book

See some of the latest Exhibition Stands designs online.

Exhibitions in Ireland update

It has been a while since I have updated you on the latest exhibitions in Dublin, Ireland and there are some good ones coming up in the coming months. Below 3 I hope to attend and which I recommend highly.

1. Toys 4 Big Boys - This annual event is very popular with men who are interested in new gadgets, toys and electronics and also partners looking to get their boyfriend of husband something different. With this event taking place in Dublin's RDS Exhibition Centre on the 5th - 8th November 2009, this is timed perfectly with Christmas in mind. This is a fun event for everyone to be honest, regardless of the shows title.

2. Showcase Ireland - is one of the busiest shows in the RDS exhibition calendar and a consumer goods event which attracts people of all ages. In effect this is an arts, crafts and with almost 500 exhibitors, this event normally attracts many of the top designers in Ireland and from across Europe. The next Showcase Ireland show takes place in January on the 24th to 27th, 2009.

3. Hospitality Show 2010 - as a Bi-annual show, the Hospitality Show returns again for 2010 on the 9th and 10th February. This is an important show for people involved in the Irish hospitality industry and many major companies always attend this show.

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Brought to you from Clip Ltd - UK Exhibition Stands Specialists.

Building a Subscribers database

Whether you are an exhibition organiser or an exhibitor, having a long list of subscribers who have shown an interest in your product or service, can be invaluable.

As an exhibitor for example, it means the chance to email several hundred or even thousands of high level interest contacts. An an exhibitor it means the chance to let your clients and potential customers know what shows you will be attending, what stand number you at an event and if you are offering any special deals or offers.

If you are limited by time and budget, there are many excellent programs for sending email newsletters these days, with one popular sample being MailChimp. Setting up a subscribers area on your website also need not take much time for a programmer and does not need to take up much space on your website. Many websites use just an email field as shown in the graphic to the left (from the activehotels.com website).

In terms of online marketing, capturing high level leads with people voluntarily signing up, is an extremely cheap and very productive way to go. These leads in effect can play a vital role in marketing your exhibition or exhibition stand presence through online marketing techniques.
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Brought to you from Clip Ltd - UK Exhibition Stands Specialists.

9 weeks until Xmas - Christmas Fairs 2010

In a few parts of the UK you would have been able to see Christmas decorations up as early as August: Far to early for most of us to even contemplate the festive season. With November now upon us though and with it being best to book Xmas Shopping trips in advance for better discounts, a look below at 3 of the best Xmas fairs worth considering.

1. Prague Christmas Market - My personal favourite and one which I hope to get to again this year. Prague is a great place to be during the winter months anyway, with the romantic type winter atmosphere. Hot wine, Goulash and a steaming hot sauna for relaxation. Prague Christmas market though makes it even more cost effective with some excellent bargains and things to buy. Every day in December, the markets take place in a few locations although the area between Old Town Square and Wenceslas Square is the main place.

2. Bath Christmas Market - In the UK, the small and classic town of Bath is home to a very popular Xmas market. Starting from the 26th November 2009, through to 6th December, the market takes place in the city centre and involves over 100 stalls in various side streets. The market starts from 10am each morning.

3. Brussels Christmas Market - Brussels, the capital of Belgium, is a lovely compact city and it offers itself also to a very good Xmas market each December. Bruges also offers a market and many visitors to Belgium during the festive season choose to combine seeing Bruges and Brussels Xmas markets on the same trip.
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More Christmas events online.

Exhibitions in South Korea: Country Spotlight

South Korea has risen dramatically in the last 20 years from one of the poorest Asian economies to now being one of the Top 5. This dramatic rise economically has also resulted in an increase in international events and exhibitions in the capital Seoul on an annual basis.

Seoul has a choice of venues for international exhibitions and all have excellent facilities and are easy to access via local transportation (The local metro system is excellent and taxi cabs plentiful). Exhibition organisers have a choice of 3 main venues and these are:

• COEX Korea Exhibition Center
• KINTEX (Korea International Exhibition Center)
• Seoul Trade Exhibition Center (Setec)

All 3 are good venues and as an exhibition visitor or as someone exhibiting, you will find that Korean people tend to very often have a strong wish to help foreign visitors. Add onto this hospitality the very social way in which business is completed in Korea and this can be a fascinating and quite different country in which to do business and to build contacts.

A very important part of Korean business culture involves Korean companies usually expecting potential new business partners to drink and eat together before doing deals. The idea is that when you drink together you both let down barriers and this gives you the chance to get to know new business partners in a more genuine and honest way. Beware though because many Korean companies hire professional drinkers specifically for meeting new clients. You can learn more about South Korean business and Korean culture online. More on exhibitions in Korea, Asia.

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Brought to you from Clip Ltd who offer the CLiP Modular Exhibition System.

Coming real soon...the Luxury Travel Fair 2009

Time seems to pass by fast as it seems like only yesterday I was heading to the 2008 Luxury Travel Fair and now in just over 3 weeks time its the 2009 show. The 5th, 6th, 7th and 8th of November are the dates set aside this year at the Olympia Exhibition Centre.

I love this show and will once again be in London for this event in November. If you love travel and the idea of doing so in luxury way, then this is a show which will give you far too many good ideas for trips for 2010.

One of the great things about this show is the different areas within the exhibition and in past events I have particularly enjoyed the theatre area where some of the top travel experts do presentations. For 2009 some of the talks lined up include Simon King (Talking about his travel and wildlife film making) and (Theo Randall - the esteemed Italian chef and expert on world cuisine).

In previous years exhibitors have covered countries worldwide and also a wide number of sectors within Luxury Travel. Travel sectors including those related to food and wine, wellness and spa, 1st Class Travel and Island retreats are included. Expect to see exhibitors including some well known companies such as:

• Conde Nast Traveller
• Cox & Kings Travel
• Mauritius Tourism Promotion Authority
• Royal Geographical Society

Tickets are on sale through the official site at http://www.luxurytravelfair.com/ and cost £12 if booked in advance for adults and £6 for 13-16 year olds.

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Brought to you from Clip Ltd - Modular Exhibition Stands Specialists.

Exhibition Exhibiting: Using the net to promote your presence

When exhibiting at an exhibition, as well as the visitor numbers generated from the marketing which the event and venue organisers help to attract, there is nothing to also stop you from doing your own marketing. You can utilise tools such as the Internet and start building your own list of intended stand visitors.

1. Using Social Bookmarking - If you have an online presence on sites such as Twitter and Facebook you can post information about the event/s you are attending. On Facebook you might have a company Fans Page or Group page and this is a good place to add in events.

2. Blog - If you have a company blog or personal blog, you might want to write about the event you are attending, giving useful, unique and handy information for visitors to the event. You can detail also information for your visitors including the stand number and location where your site will be.

3. Database - If you collect a list of subscribers via your website then letting everyone on your list know about the exhibitions you will be present at, can be a great way to get word out. Be sure though to give people enough time to plan ahead for getting to the event.

BABY & CHILD 2009 at the NEC

An excellent show coming up this weekend between the 11th and 13th October is the annual Baby & Child show (at Birmingham's NEC). As one of the leading Baby and Child Exhibitions in UK and Europe, this is a great chance for would be parents, companies in the industry (including those connected to children's education) to come together over the course of 3 days to promote the industry.

This is an excellent event certainly for parents and soon to be parents with for example, so many products and competing companies all available to you in one place at the same time. If you plan to buy a new pushchair, you can compare and test the different brands and models before buying, in addition to getting advice and tips from the suppliers.

Some companies you can expect to see in attendance include:

• Cuddle Duck
• Babywise Mattress Factory
• HipHipBaby!
• Mountain Buggy
• Splash n Bump

There are + 200 exhibitors and covering every subject to do with babies and children. As an exhibitor it is a little late to sign up but it is still possible. Information on exhibiting at the event can be found on the official site via www.babyandchildfair.co.uk/

Another excellent Baby Show takes place at the ExCel Centre in London on the 16-18th October. Named the 'Baby Show London' this show also attracts an impressive number of exhibitors and is a good option if you cannot make it to Birmingham.

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Brought to you from Clip Ltd - Exhibition Stands Specialists.

Exhibitions in the Unites Arab Emirates: Country Spotlight

As a location which is very prominent for the Oil and Gas industry, major international exhibitions in the Gulf and a key country for major sports and leisure events, the United Arab Emirates is fast gaining popularity.

The UAE has two world class exhibition centre's with the:

• Abu Dhabi National Exhibition Centre
• Dubai International Exhibition Centre

and caters well for international visitors. With two world class exhibition and conference centre's, two international and well facilitated airports with Dubai International and Abu Dhabi International and a climate which is generally very good all year round, one can see the attraction.

Geographically the UAE is almost a cross roads for visitors from Africa and Asia and also a fairly reasonable direct flight from many main European cities. The UAE has a lot to offer.

One thing about attending or exhibiting at a UAE exhibition is that the facilities in the venues always tend to be very well organised, clean and efficient. The infrastructure in a city such as Dubai and Abu Dhabi is also very good and feels very safe and provided you are accepting of the local culture, you should have an excellent time in the UAE during an exhibition. If you get the chance to attend an exhibition, conference or Fair in the UAE, I would recommend it taking the chance to visit what is a fascinating country.
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Brought to you from Clip Ltd - Exhibition Stands for the UAE.