Building a Subscribers database

Whether you are an exhibition organiser or an exhibitor, having a long list of subscribers who have shown an interest in your product or service, can be invaluable.

As an exhibitor for example, it means the chance to email several hundred or even thousands of high level interest contacts. An an exhibitor it means the chance to let your clients and potential customers know what shows you will be attending, what stand number you at an event and if you are offering any special deals or offers.

If you are limited by time and budget, there are many excellent programs for sending email newsletters these days, with one popular sample being MailChimp. Setting up a subscribers area on your website also need not take much time for a programmer and does not need to take up much space on your website. Many websites use just an email field as shown in the graphic to the left (from the activehotels.com website).

In terms of online marketing, capturing high level leads with people voluntarily signing up, is an extremely cheap and very productive way to go. These leads in effect can play a vital role in marketing your exhibition or exhibition stand presence through online marketing techniques.
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Brought to you from Clip Ltd - UK Exhibition Stands Specialists.